AIDA

            Use the AIDA principle effectively...

• A  Attention. Your copy must arrest attention

 .

• I      Interest. Create curiosity. Make your reader want to know more

• D  Detail.  There should be enough information available for your reader. It     should never be vague.

• A  Action.  Make your reader act. It is the one thing they will love to do.

Create flow. Your text should flow together from beginning to end where the reader is expected to act. 

Use action stimulating words. Here are a few examples. Act now!, Its free...., Yours for the asking...., Absolutely free......, Write..., Click here now......, Get started today....., Don't delay......, Send an email......., See this now! 

Create a sense of urgency. People will respond better when you make the situation urgent. Tell them there is a deadline, a bonus for the first 100, free e-book, offer lasts till......etc.

Where have we heard this before...

Attract the eye, capture the heart, win the mind....

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