Keywords

Keywords and Keyword Phrases, if you have progressed this far, you are more than just a little interested in building you own website. The text at the top of your page, probably the first 256 to 512 characters for some search engines. Is where you have to write for human understanding but also include keywords and keyword phrases which also appear in the meta tags. The hidden element  that search engines can understand, but your visitors will rarely see...

You must not repeat the keywords too many times as you may be penalised by the spider doing the indexing.

Remember these are just a very rough guide and should not be taken as 100% accurate! What ever you do with your key words use them too many times and you will be spamming the search engine spider/bot/robot that is trying to index your site. The penalties are normally banning from whichever search engine you try to spam at worst an extremely poor listing. This easily avoided mistake will cost you very dear!

Remember the above and you should not go far wrong. The copy you write should still grammatically correct but rich with your keywords and keyword phrases.

Keyword for a camping site may be "peg" but a keyword phrase would be "tent pegs" keyword phrases are on the whole better, for example. If I searched for "peg" I may get anything with peg in its description... wooden peg, peg as in tooth, clothes peg, plastic peg and somewhere in the list tent peg. But searching for "tent pegs" I would immediately narrow the search for only tent pegs the plural would also improve my search. If you only have "peg" then your chances of being found are dramatically reduced.

Time spent on keyword research will repay the effort  here's one of going about it:

Googles Keyword Tool or Google Sand Box    Type in peg and see how many matches you get, then type in tent pegs and see how much more targeted the response is. A keyword phrase of two or three words have been shown to be more effective than a single keyword. Think how you your self would search for your product.

With the ever changing who owns what it is sad to see the demise of Overtures key word tool which is now replaced with a Yahoo page of un-determinable use.

Also try the Bids Tool with peg and tent pegs...

This will help you find many keywords and there derivatives, the bid tool will tell you what people are paying for the keywords you want.

Keep going until you get a list of good relevant keywords. We collect keywords all the time just jotting them down from everyday  use.